Innocent Super Smoothies: They’re, erm, super but watch the sugar!

Today I have been drinking my own body weight in fruit. The reason was simple. I was pottering around Boots and I saw a huge advert for Innocent’s new Super Smoothies. I’d mentioned these on my healthista page at the beginning of this month but, because I live a fair few miles out of London and the smoothies had to be kept cold, Innocent couldn’t put any on a bike for me to test. I’d kind of forgotten about them until I saw the sign. Ah what the heck I thought, I fancy something sweet, I’ll give them a try.


There are many reasons why I wanted to do this. In fact, I’ve made a handy list….

1) They’ve been created with the help of nutrition guru Ian Marber – this means theyve got kudos in my world. I like Ian. He speaks sense.

2) They’ve not just got fruit in them – they contain veggies like pumpkin and beetroot and they’re fortified with vitamins, minerals and herbs like echinacea and guarana to give them an extra health boost

3) They also contain flaxseeds: Not lumpy ones, very, very smooth ones. Ian told me they took ages to try and get this right as most people don’t like seeds in their smoothies. Why are the flaxseeds in there at all in that case? Well they give a small dose of added nutrients, but more importantly they contain healthy fats which slow digestion. This means you won’t get so much of the sudden surge of sugar (then the potential crash) you can get from normal smoothie drinks.

4) The drinks tell you how they might help you with names like Energise and Defence . This is unusual in the UK right now because to imply this you have to include ingredients that have been given official permission to say they can help those things based on evidence. And that’s not as easy as you think to achieve. However because Innocent have included things like B vitamins which categorically help you make energy and minerals like zinc which definitely can help support the immune system you can choose a drink that spells out how it might help you – which saves you wasting cash on the wrong one. Admittedly, the third variant is called Antioxidant. You can’t make health claims for antioxidants so it doesn’t have an aim. Thankfully you can at last say they exist otherwise that one might have a blank label!

5) They taste really good. I’m not a smoothie fan normally. They’re either two sweet or too sharp – but these ones, particularly the Energise and Antioxidant are smooth, creamy and sweet but not too sweet. In fact, I like them a lot, which is a bit of a problem because…..

Smoothies are sugary and pretty high in calories! There’s no way around it. Squash half a fruit bowl into a small bottle and there’s going to be consequences. And for the Innocent ones the cost is around 211-239 calories per bottle and 44-50g of sugar based carbohydrates which is a heck of a lot of sweet stuff. So, while I enjoyed mine today I won’t be making them a habit – I’d rather eat my calories than drink them. I also eat at least five portions of fruit and vegetables daily and take a multivit so I don’t really need the extra boost I get from a smoothie or juice – but, if you are looking for a grab-and-go way to up your intake of fruit and veg, these are a pretty tasty option. Just remember to account for the calories.

Shop This Post

You’ll find the Innocent Super Smoothies now at Boots and selected supermarkets. Check out the Innocent website for more details.

Of and if you’re a fan of all things Innocent – or smoothies per se – you might like to know that they have a smoothie recipe book, click here to check it out.

If you want to know more about the company itself, there’s a book on that too (busy bunnies aren’t they). It tells you what the learned about setting up a smoothie business and how they went from selling 24 bottles on their first day of trading to over 2 million now. If that sounds like a good read you can buy it here. 


  1. Robin

    Sometimes I drink the energise one as my breakfast as I hate solid foods in the morning, I can eat fruit but that takes time to eat anough of it so a bottle is handy to take with you. They are great to wake you up an dgive you energy and are healthy 🙂 Some people say its unhealthy because of the sugar but as long as you dont eat any refined sugars its fine. We need some sugar in our lives so better pick this over some chocolate.

  2. Cstol

    How much do you have to drink it does not mention it on the bottle

    Reply this thing on? Talk to me, it's lonely down here

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